Los chicos de Fuseproject han reinventado el concepto de packaging para Puma. Han creado una estructura de cart├│n que utiliza un 65% menos de cart├│n que la caja est├índar, han eliminado el laminado para facilitar el reciclaje y han prescindido del papel de seda que normalmente envuelve al calzado. Todo esto ocupa menos espacio y pesa menos a la hora del transporte. Tambi├ęn han cambiado la bolsa de pl├ístico tradicional por otra hecha con PET reciclado. Cu├índo estar├ín en las tiendas?

The guys of Fuseproject have reinvented the concept of packaging for Puma. They have created a cardboard sheet structure that uses 65% less cardboard than the standard shoe box, they have removed the laminated printing to make recycling easier and they have eliminated the tissue paper that usually wraps the shoes. All this takes up less space and weighs less in shipping. They have also replaced the plastic bag by another one made by recycled PET. When will they be in shops?